Browsing by Author "Tavsan, Nihat"
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The impact of perceived corporate social responsibility on consumer happiness and brand admiration
Tosun, Petek; Tavsan, Nihat (Emerald Group Publishing Ltd, 2023)PurposeThis study examines the effect of perceived corporate social responsibility (CSR) on consumer happiness and brand admiration as a consequence of consumer happiness. It suggests an original conceptual model that ...